Former KPMG executive Aman Abbas launches specialist communications firm, Commwiser
After leading Corporate Communications for KPMG in India, Aman Abbas, who has spent close to two decades in the communications domain, has announced the launch of specialist communications firm, Commwiser.
The focus of the firm will be on professional services and technology sectors. The services portfolio being offered by Commwiser includes strategic counsel, media relations, market research, digital and social media integration and stakeholder mapping and engagement.
Commenting on the launch of his new venture, Abbas said, “The professional services sector in India is one of the fastest growing sectors and ranges across domains including, Accounting, Legal, Consulting, Financial, Human Capital, Technology and more. That along with my passion for the technology sector will allow ‘Commwiser’ to offer specialist knowledge and services to this sector.”
Commwiser is being funded by Aman Abbas in his personal capacity and ‘Strategic Partners Group’, which operates specialist brands ‘SPAG, D Yellow Elephant and Giga Health’ across Asia-Pacific.
“Commwiser has chosen a path that is at the interplay of strategy and execution excellence. We would be able to provide not just a strategic advisory role but also take up the responsibility of execution and defined impact of the campaign,” added Abbas.
Abbas has close to two decades of experience in working with some of the best brands in Professional Services space. He led Corporate Communications for KPMG in India, led the Deloitte account from 2020 MSL and headed the Strategy function, and set up and headed the Client & Market Development department at India’s leading law firm Shardul Amarchand Mangaldas. He has also worked with brands like Google in the technology space. He is a recipient of the Corporate Excellence Award by IPE and has been a jury member for awards such as the Enactus Awards for Social Entrepreneurship.
Speaking about the new venture, Aman Gupta, Founder, Strategic Partners Group added, “We have always believed in the need for a specialist agency for different sectors and Aman Abbas brings on board a wealth of experience in both Professional Services and Technology space. Clients love him for the passion he shares for their business and as a result, he has had long-standing client relationships.”