Former KPMG executive launches Commwiser
The communications firm will target professional services and technology sectors.
Aman Abbas, who has spent close to two decades in the PR industry, has announced plans to launch Commwiser, a specialist communications firm that will focus on the professional services segment and technology sector (consumer and enterprise). Commwiser will initially operate from its office in Delhi-NCR and Mumbai and will follow up with an expansion into South East Asia.
Abbas said, “Professional services is one of the fastest growing sectors in India and ranges across domains including accounting, legal, consulting, financial, human capital, technology and many more.” He added “Commwiser has chosen a path that is at the interplay of strategy and execution excellence. We would be able to provide not just strategic advisory role but also take responsibility of execution and defined impact of the campaign.”
Commwiser is being funded by Abbas in his personal capacity and ‘Strategic Partners Group’, which operates specialist brands ‘SPAG, D Yellow Elephant and Giga Health’ across Asia-Pacific.
Aman Gupta, Founder, Strategic Partners group said, “We have always believed in the need for specialist agency for different sectors. Aman Abbas brings on board a wealth of experience in both professional services and technology.” Source: Campaign India