SPAG founder Aman Gupta invests in new speciality communications firm Commwiser
Witnessing the growth in professional services segment along with changing needs of technology sector (Consumer and Enterprise), Aman Abbas who has spent close to two decades in PR industry announced his plans to launch specialist communications firm to focus on these sectors.Commwiser will initially operate from its office in Delhi-NCR and Mumbai and will follow up with expansion in South East Asia.
According to Aman Abbas, “Professional services sector in India is one of the fastest growing sectors and ranges across domains including accounting, legal, consulting, financial, human capital, technology and many more. That along with my personal passion for technology sector will allow ‘Commwiser’ to offer specialist knowledge and services to this sector.”
Commwiser, since its inception has acquired three clients and is in active conversations with few more. The services portfolio being offered by Commwiser includes strategic counsel, media relations, market research, digital and social media integration and stakeholder mapping and engagement.
Abbas further elaborated that, “Commwiser would be able to provide not just strategic advisory role but also take responsibility of execution and defined impact of the campaign.”Commwiser is being funded by Aman Abbas in his personal capacity and ‘Strategic Partners Group’, which operates specialist brands ‘SPAG, D Yellow Elephant and Giga Health’ across Asia-Pacific.
Commenting on new venture, Aman Gupta, founder, Strategic Partners group said, “ We have always believed in need for specialist agency for different sectors and Aman Abbas brings on board wealth of experience in both professional services and technology space. Clients love him for the passion he shares for their business and as a result, he has had long standing client relationships.”