Pratt & Whitney taps Avian Media, Aman Abbas announces new agency, and Citadel Magnus appoints a new director.
MUMBAI — PR veteran Aman Abbas has announced his plans to launch a specialist communications firm called Commwiser to focus on the consumer and enterprise sectors. The firm will initially operate from its office in Delhi-NCR and Mumbai and will follow up with expansion in Southeast Asia. Since its inception, Commwiser has acquired three clients and is in discussion with several more. Commwiser will offer strategic counsel, media relations, market research, digital and social media integration and stakeholder mapping and engagement. The firm is funded by Abbas and Strategic Partners Group, which operations specialist brands SPAG, D Yellow Elephant and Giga Health across Asia-Pacific.