Fixing your brand when it is broken may be a challenging task. What is even harder is to identify the trend before it hits free fall and take corrective measures that are especially painful.
What makes it so difficult to identify a potentially toxic situation in the organization has much to do with how your employees and customers react to a dysfunctional process. Sometimes, this can be a part of the problem, making it harder for brand stewards to navigate away from crisis situations at a time when the possibility of containment still exists. As the global mind-set shifts from profitability […] Read more