Blog

Tactics and practical approaches to using social media for law firms

Enough has been said about the indispensability of using social media for campaign creation. But how often do law firms use social media effectively to optimise their reach? We take a step forward in this direction and answer some questions on the tactical use of social media. With a variety of platforms available to us, …

How to handle camera/video interview online?

Online interviews may not be new but have certainly gained momentum in the past few months owing to the coronavirus-induced lockdown worldwide. Most companies as well as universities, etc have switched to online interviews, in absence of a better alternative. However, there are some absolutely essential things we often forget while preparing for an online …

Social Media for law firms– Create Campaigns and not notice boards

Before thinking of creating any campaign one must think of the need that the campaign must fulfil for the brand. Generally, the need is to communicate – with clients, potential clients, target audience, potential employees. So, through the campaign the brand must talk about itself, maintain its image, deliver what it promises and keep the …

4 Lead Generation Strategies on LinkedIn that works

If someone has given you some advice on LinkedIn or you have watched any videos or even paid for training, 90% was only about optimizing your LinkedIn Profile. While it is important to have a strong LinkedIn profile, it is not that you will get the clients (In the same manner a great resume doesn’t …

Visibility & Business Development for Law Firms & Legal Professionals

Nine Ways to Leverage LinkedIn 1. Build relationships with potential clients. If you deal with corporate business, small business, or real estate issues, you can use LinkedIn to network with potential clients—and educate them so they will want to come to you with their problems. 2. Identify and connect with potential referral sources. A lawyer …

Mental harassment is punishable or not?

Mental Harassment is no good, or is it? We all suffer mental harassment of one form or the other at least once in our lifetime. Nevertheless, we hardly realize that we just added a burden of a harassment on our head. For most of us, mental harassment means the domestic violence, abuse, stalking or workplace …

Building your Legal firm’s brand

Legal services marketing as a discipline is mostly unheard of, at least in India. As marketers, we did not get the opportunity to learn this in any school. There are no specialized legal/professional services marketing firms that can provide a 360-degree view either.

Those who work in this field must know the business of law, policy environment and deal market in order

WordPress Image Lightbox