Marketing for Lawyers: A Beginner’s Guide to Success
Marketing for lawyers is an essential part of any lawyers business. A good lawyer will always have an effective marketing strategy in place to help draw in potential clients and to keep existing clients coming back. One of the most important aspects of marketing for lawyers is to establish a strong online presence. This can …
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Public Perception of Lawyers and the Legal System
Public perception is the collective view of individuals within a society, which is formed through various media, conversations and experiences. It can be influenced by a variety of factors, including personal values, culture, and shared experiences. Public perception shapes our attitudes and beliefs about the world around us, and can have a powerful impact on …
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What is dispute resolution?
Dispute resolution is a process used to resolve disagreements or conflicts between two or more parties. Disputes can arise in nearly any context, from family and business relationships to legal matters. Dispute resolution can include negotiation, mediation, arbitration, and other informal or formal methods. The goal of dispute resolution is to find resolution that is …
Law firm business development and marketing know-how ?
Law firm business development is a crucial factor to the success of any law firm. To remain competitive in a crowded legal marketplace, law firms must continually strive to improve their business development capabilities. This requires a strategic focus on developing and nurturing relationships with clients and key referral sources, leveraging technology to create efficiencies …
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How to create your law firm’s effective online presence?
With the evolution of digital and social media, the definition of online presence is also evolving. Mere online existence doesn’t equate to having an effective online presence. Whether your firm is an emerging one or have been around for some time, digital media democratize the way you establish your thought leadership in your area of …
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Steps to follow while designing a Social Media strategy for your law firm
In this digital era, having a solid social media presence has become an integral part of the growth of any business. Today, many law firms are struggling to implement an effective, data-driven social media strategy to enhance audience engagement. This is a huge missed opportunity for law firms as an effective social media presence has …
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Five Reasons why Law Firms must use the Power of Social Media
In this digital era, the power of social media cannot be overlooked as it not only provides you with a platform to showcase your identity but also gives you an exposure to engage with a wider audience at the same time. The outbreak of COVID-19 has impacted all the industries significantly but it has surely altered the way people …
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Tactics and practical approaches to using social media for law firms
Enough has been said about the indispensability of using social media for campaign creation. But how often do law firms use social media effectively to optimise their reach? We take a step forward in this direction and answer some questions on the tactical use of social media. With a variety of platforms available to us, …
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How to handle camera/video interview online?
Online interviews may not be new but have certainly gained momentum in the past few months owing to the coronavirus-induced lockdown worldwide. Most companies as well as universities, etc have switched to online interviews, in absence of a better alternative. However, there are some absolutely essential things we often forget while preparing for an online …
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Social Media for law firms– Create Campaigns and not notice boards
Before thinking of creating any campaign one must think of the need that the campaign must fulfil for the brand. Generally, the need is to communicate – with clients, potential clients, target audience, potential employees. So, through the campaign the brand must talk about itself, maintain its image, deliver what it promises and keep the …
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