This article was originally published in India Business Law Journal.
A robust marketing strategy can distinguish a law firm from the competition, writes Aman Abbas
Legal services marketing as a discipline is mostly unheard of, at least in India. As marketers, we did not get the opportunity to learn this in any school. There are no specialized legal/professional services marketing firms that can provide a 360-degree view either.
Those who work in this field must know the business of law, policy environment and deal market in order to understand the dynamics that bring in work for law firms. Marketing is impactful […] Read more