Lights, Camera, Action: How to get started with Video Marketing!
: Iraa Dhingra
: 13-04-2023
Video marketing has become a crucial part of brand communication strategies in today’s world. With the increasing popularity of live streaming, interactive 360 videos, augmented reality, and more, traditional written content and images are no longer enough to engage consumers. Video establishes that ‘connection’ with the viewer — and with good post-production — it’s also easier to comprehend even the complex matters when explained through infographics within the video. It’s also easier to establish the ‘expertise’ of a lawyer through videos — therefore it naturally makes the lawyer a ‘go-to-person’ for clients. Brands across the board are realizing the value of video in reaching their audience, and if you haven’t started investing in video marketing yet, you’re behind the curve. However, creating engaging branded video content is not as complicated as it may seem. According to a recent study by Wyzowl, 91% of consumers want to see more online video content from brands, and a report by Crisp suggests that about 90% of clients say videos play a significant role in their decision-making process.
For law firms, videos can effectively explain complicated legal concepts to potential clients, making them an essential tool for attracting new business. Cisco reports that by 2022, 82% of global internet traffic will come from either video streaming or video downloads. With videos being shared on platforms like YouTube and social media, it’s easy to start racking up views
throughout the day.
The global average for video consumption is 84 minutes per day, making it clear that video marketing is a highly effective way to engage with your audience. With the right approach and tools, creating high-quality branded video content can help your brand stand out from the crowd and connect with your audience in a meaningful way.
Creating a video marketing strategy
Creating a video marketing strategy is essential to achieving success with your video content. Without proper research and planning, you risk wasting time and resources on ineffective videos that don’t achieve your goals.
Think of your video marketing strategy as a roadmap that guides you through the entire video creation process. It helps you determine your budget, timelines, production processes, conversion metrics, and more. By creating a solid strategy, you can ensure that your videos are effective, engaging, and aligned with your overall marketing objectives.
So, before you jump into creating your video content, take the time to research and strategize. Define your target audience, goals, messaging, and distribution channels. Determine what types of videos will be most effective for your audience and what resources you’ll need to create them. Once you have a clear understanding of these elements, you can create a comprehensive
video marketing strategy that will guide you every step of the way.
Remember, a well-crafted video marketing strategy is the foundation of your video content.
1. Determine Your Audience and Goals: As with any marketing strategy, you need to
determine your target audience and goals. Who are you trying to reach, and what message do you want to convey? Having a clear understanding of your audience and goals will help guide your content creation and distribution strategy.
2. Choose Your Type of Video: There are various types of video content you can create, such as product demos, explainer videos, customer testimonials, and brand storytelling. Choose the type of video that best aligns with your goals and audience.
3. Script and Storyboard Your Video: Once you’ve chosen your type of video, you need to script and storyboard your video. A good script will help you communicate your message effectively, while storyboarding helps you plan out the visuals and ensure the video flows smoothly.
4. Invest in Equipment and Production: To create professional-looking video content, you need to invest in high-quality equipment and production. This includes a good camera, lighting, sound, and editing software. If you don’t have the budget to invest in equipment, consider hiring a professional video production company.
5. Optimize for SEO and Distribution: To ensure your video reaches your target audience, you need to optimize it for SEO and distribution. Use relevant keywords in your video titles, descriptions, and tags. Also, share your video on social media, embed it on your website, and consider paid advertising to increase visibility.
Don’t Miss Out on the Power of Video Marketing!
In today’s digital age, the demand for engaging and visually appealing content has skyrocketed. Video marketing has emerged as a powerful tool that brands can use to connect with their audience in a more personalized and impactful way. With consumers increasingly turning to video as their preferred form of content consumption, it’s no longer a question of if you should invest in video marketing, but when.
By incorporating video marketing into your overall strategy, you can increase brand awareness, engage your audience, and ultimately drive conversions. The longer you wait to take advantage of this powerful marketing tool, the more opportunities you’re missing out on and the more customers you could potentially lose.
So, don’t hesitate any longer. Start exploring the endless possibilities of video marketing and unlock the full potential of your brand!
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Building your Legal services brand
Legal services marketing as a discipline is mostly unheard of, at least in India. As marketers, we did not get the opportunity to learn this in any school. There are no specialized legal/professional services marketing firms that can provide a 360-degree view either.
Those who work in this field must know the business of law, policy environment and deal market in order