Media Coverage

When marketing is planned, the efforts are aligned with the firm’s objectives and marketing spend is optimized to achieve the organizational goals. In the legal profession, traditionally a lot of business ‘walked-in’ based on the reputation of a firm or due to equity created by some prominent lawyers in the firm. However, with intense competition …

Continue reading “[The Viewpoint] Law Firm Practice Development – Proper Planning is Key To Growth”

As legal professionals strive to streamline their practice and stay ahead of the curve, many are turning to innovative technology and among the most promising of these tools is ChatGPT. Artificial intelligence (AI) has rapidly become an essential tool for lawyers around the world, and India is no exception. With the advent of powerful language models …

Continue reading “[The Viewpoint] How can Lawyers leverage ChatGPT for their practice?”

A lawyer’s personal brand speaks for them. It tells their clients, colleagues and professional circle about their skills, expertise, experience, personality, and story.   Ever wondered how some people are invited everywhere, get quoted in every other article and also get client briefs all the time? In terms of the level of expertise, there could …

Continue reading “A primer on Personal Branding for Lawyers”

When marketing is planned, the efforts are aligned with the firm’s objectives and marketing spend is optimized to achieve the organizational goals.   In the legal profession, traditionally a lot of business ‘walked-in’ based on the reputation of a firm or due to equity created by some prominent lawyers in the firm. However, with intense …

Continue reading “Law Firm Practice Development – Proper Planning is Key To Growth”

Aman Abbas and Anant Ghuge review the major legal issues and policy developments that made headlines in India’s mainstream media The pages, websites and studios of the mainstream media were buzzing with matters before India’s various courts and tribunals this past year. Notwithstanding issues that have a direct bearing on public interest, many matters that …

Continue reading “2018: The year that was”

Aman Abbas, who has spent close to two decades in the PR industry, has announced plans to launch Commwiser, a specialist communications firm that will focus on the professional services segment and technology sector (consumer and enterprise).   Commwiser will initially operate from its office in Delhi-NCR and Mumbai and will follow up with an …

Continue reading “Former KPMG executive launches Commwiser”

In the legal profession, traditionally a lot of business ‘walked-in’ based on the reputation of the Firm or due to equity created by some prominent lawyers in the firm.