Media Coverage

Law Firm Practice Development – Proper Planning is Key To Growth

When marketing is planned, the efforts are aligned with the firm’s objectives and marketing spend is optimized to achieve the organizational goals.   In the legal profession, traditionally a lot of business ‘walked-in’ based on the reputation of a firm or due to equity created by some prominent lawyers in the firm. However, with intense …

2018: The year that was

Aman Abbas and Anant Ghuge review the major legal issues and policy developments that made headlines in India’s mainstream media The pages, websites and studios of the mainstream media were buzzing with matters before India’s various courts and tribunals this past year. Notwithstanding issues that have a direct bearing on public interest, many matters that …

Former KPMG executive launches Commwiser

Aman Abbas, who has spent close to two decades in the PR industry, has announced plans to launch Commwiser, a specialist communications firm that will focus on the professional services segment and technology sector (consumer and enterprise).   Commwiser will initially operate from its office in Delhi-NCR and Mumbai and will follow up with an …

Law firm marketing – Making sense of puzzling propositions

In the legal profession, traditionally a lot of business ‘walked-in’ based on the reputation of the Firm or due to equity created by some prominent lawyers in the firm.

WordPress Image Lightbox