Litigation PR & Dispute Communication

Litigation PR & Dispute Communication

Litigation PR

Litigation PR, which refers to managing communication through the course of any legal dispute or litigation, is extremely important. Litigation PR intently focuses on the legal implications of any communications and manages dispute communications.  Litigation PR helps you gain influence over various stakeholders, though ultimately the court decision is based on the legal facts and merits of the case. Our carrying out dispute communication is synced minutely with the effect of disputes on the client’s reputation.

Our strategic interventions as a part of litigation PR ensure that the right narrative gets presented in the most compelling way possible. We have an in-depth understanding of the court processes and functioning, which enables us to help you handle dispute communication, the best way.

Steps Involved

Law Firm Marketing

Law Firm Marketing

Brand Strategy and Positioning

In a crowded market place, all firms of the same size look alike. We, as part of our law firm marketing program, help you differentiate and identify where you should compete and how. Based on the positioning, we create a sustainable BD strategy of the firm. We thrive upon erudite and holistic marketing for law firms.

We, as a law firm marketing agency,  also take cognizance of the fact that the Firm’s current position is based on the decisions made in the past by its management and any radical shift takes an enormous amount of investment and effort. Therefore, we make efforts to understand the current positioning and what realistic decisions are to be made to create a profitable future, in order to drive our law firm marketing strategically and efficiently. 

Market Development Planning

As law firms’ leadership grapple with balancing billable work and practice development, what takes precedence is anybody’s guess. Therefore, most of the business development happens due to the existing network of leadership. However, a well-planned market development plan for law firms, not only grows the firm but helps plan resources and optimizes overall costs.

Marketing for law firms works effectively when BD efforts are tied with the Firm’s strategy and planned meticulously for the long term. Our insightful and thoroughly structured law firm marketing helps firms of all sizes in their growth strategy by understanding their goals and preparing long term BD plans.


There are a plethora of awards in the industry and as a Firm, you are always flooded with one or the other award participation request. We, as your law firm marketing agency, would identify the right ones for you and help you with submissions. Our law firm marketing agency would choose the right language and presentation style to help your organization shine.

Our law firm marketing agency provides directional support in the process of crafting submissions for legal rankings like Legal 500, AsiaLaw, Chambers & Partners, IBLJ to name a few.

League Table Rankings

This is a complex process and different tables rank Firms with different criteria, it’s important to understand how you crack it. We have devised a process that helps us present the deals in the right way and keep at it, all the time.

International Advertising

While Indian law Firms are not allowed to advertise in India,  we, with our intricately promising law firm marketing approach, help those who choose to participate in taking profile space in International publications to stay out of the clutter and focus on the positioning for maximum return on investment.

Public Relations

Public Relations

Communications Strategy

We prepare a communication strategy and milestone-based plan to achieve your communication goals. We will help Firm spokespersons build a lasting relationship with media, organize interviews and place articles on topical issues.

Media Engagement

Working with media helps enhance the image of the Firm. We help you prepare your narrative that presents the Firm in line with your positioning. We also help Firms prepare their media policy that defines who and when from the Firm engages with media and how.

We also track regulatory and policy changes rigorously and do knowledge-driven engagement with media. We can be a good bridge between your experts and the media for a mutually beneficial relationship.

Social Media Marketing

Social Media Marketing

Social Media Campaign Strategy And Execution

As they say, if you are not present digitally, you don’t exist. The digital medium is breaking all the boundaries, which gives tremendous opportunities to companies looking to target a global audience. Media consumption is more digital than ever. Additionally, impactful social media for law firms is not only the need of the hour but also a promise of expansive advancement of the legal industry. We, through our social media campaigns for law firms, devise your digital strategy and help you reach out to your target audience by providing on-ground support including assistance in content creation.

Capacity Building

Social Media is no longer about monologues. It is about engagement, created through great content and networking effects. Since most of us are present on relevant social media platforms, our social media narrative for law firms sensitizes and trains the teams on how to effectively utilize their social media presence to their own and Firm’s benefit. Through the course of executing our strategic social media elements for law firms, we conduct workshops, as well as do informal employee engagement on social media capacity building.