Law Firm Marketing

Brand Strategy and Positioning

In a crowded market place, all firms of the same size look alike. We help you differentiate and identify where you should compete and how. Based on the positioning, we create a sustainable BD strategy of the Firm.

We also take cognizance of the fact that the Firm’s current position is based on the decisions made in the past by its management and any radical shift takes an enormous amount of investment and effort. Therefore, we make efforts to understand the current positioning and what realistic decisions are to be made to create a profitable future.

Market Development Planning

As law firms’ leadership grapple with balancing billable work and practice development, what takes precedence is anybody’s guess. Therefore, most of the business development happens due to the existing network of the leadership. However, a well-planned market development plan not only grows the firm but helps plan resources and optimizes overall costs.

Market Development works effectively when BD efforts are tied with the Firm’s strategy and planned meticulously for the long term. We help firms of all sizes in their growth strategy by understanding their goals and prepare long term BD plans.


There are a plethora of awards in the industry and as a Firm, you are always flooded with one or the other award participation request. We would identify the right ones for you and help you with submissions. We would choose the right language and presentation style to help your organization shine.

We do provide directional support in the process of crafting submissions for legal rankings like Legal 500, AsiaLaw, Chambers & Partners, IBLJ to name a few.

League Table Rankings

This is a complex process and different tables rank Firms with different criteria, it’s important to understand how you crack it. We have devised a process that helps us present the deals in the right way and keep at it, all the time.

International Advertising

While Indian law Firms are not allowed to advertise in India, those who choose to participate in taking profile space in International publications, we will help them stay out of the clutter and focus on the positioning for maximum return on investment.

Other Services


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