Social Media for Law Firms – Steps to follow while designing the strategy
: Bhumika Kohli
In this digital era, having a solid social media presence has become an integral part of the growth of any business. Today, many law firms are struggling to implement an effective, data-driven social media strategy to enhance audience engagement. This is a huge missed opportunity for law firms as an effective social media presence has the potential of attracting new clients and building a good reputation in the market.
Below are some steps you can follow while designing a social media strategy for your law firm:
- START WITH KNOWING WHAT PEOPLE ARE SAYING ABOUT YOU:
Before making a solid marketing strategy you need to know what people are saying about you. Once you know the position you hold in the market, only then can you set the right targets for your law firm. Check Google, Facebook, and Twitter to see whether people are mentioning your law firm or not. The results that you find will help you in setting your targets.
- SET TARGETS:
Setting goals not only gives you a vision of what you want but also motivates you to achieve the set targets. Be modest with yourself and set some realistic goals. As you move forward you can surely push your capabilities and tell yourself to achieve more. One person cannot set the goals for an entire law firm, therefore, involve the most skillful people you have to set your law firm’s goals.
- CHOOSE THE RIGHT PLATFORMS:
Choosing the right platform for your business is as important as making the right marketing strategy. Initially start with only one or two platforms and slowly and gradually jump to the other ones. Hire people who have expertise in social media handling, who know about the latest trends, and what to post and what not to. Help these people in providing them all the content they require whether your video, audio, articles, etc. For a law firm, starting with LinkedIn as a platform for socialising is the best option for building connections and attracting new leads.
- PLAN YOUR CONTENT:
This is the most crucial stage as most people prefer not to talk about ongoing issues. Sitting on the fence will not take you anywhere, it’s better to have an opinion and speak about it than being silent. Plan what you will say in public, don’t talk in a boring manner. Example: As a lawyer, you can talk about the recent developments associated with your practice area. You should also share insights with media and generate as much content as possible, this can be legal videos, comments, articles, tweets, etc. but it is important to show your presence.
- INVOLVE PEOPLE OF YOUR LAW FIRM AND CHECK INSIGHTS:
Involve everybody in your law firm and make the law firm’s social media, everybody’s business. Encourage everybody to re-tweet and repost, this will surely take your numbers up. Check your insights regularly and figure out which content is bringing maximum engagement. Post that content more frequently, this will increase your page engagement.
An effective social media strategy is a great push for all the inbound marketing efforts that a company puts in. So, get started on building a social media strategy for your law firm now, but don’t forget to follow these steps!