THE LAWgical: Unlocking BD potential through everything digital

THE ROLE OF SOCIAL MEDIA IN LAW FIRM BUSINESS DEVELOPMENT

• • Social media is an important tool for networking, content promotion, and research & recruitment.
  • The need for a planned campaign creation over posting arbitrary content.
  • Elements of campaign creation – attraction and retention of key clients, problem-solving content, create a calendar for consistency, and create all forms (long, short and visual form) of content.
  • Law firms need to be social on social media and show a human side in their content.
  • Importance of having a publishing platform like a specialized legal blog. > Storytelling skills are required to connect with your audience and tell your brand story.
  • It takes time and effort to create content that doesn’t dilute the message and gives the people what they’re asking about.

Final Thoughts

• John Grimley – Become a thought leader
• Will Mclaughlin – Be very clear who your clients are and what content you produce. Be patient.
• Anup Sharma – Engage with an objective.