THE ROLE OF
IN LAW FIRM
July 31, 2020
of the Session
Agenda: The relevance of social media for law firms
- William McLaughlin
- Aman Abbas
- John Grimley
- Anup Sharma
> Social media is an important tool for networking, content promotion, and research & recruitment.
> The need for a planned campaign creation over posting arbitrary content.
> Elements of campaign creation – attraction and retention of key clients, problem-solving content, create a calendar for consistency, and create all forms (long, short and visual form) of content.
> Law firms need to be social on social media and show a human side in their content.
> Importance of having a publishing platform like a specialized legal blog. > Storytelling skills are required to connect with your audience and tell your brand story.
> It takes time and effort to create content that doesn’t dilute the message and gives the people what they’re asking about.
- John Grimley – Become a thought leader
- Will Mclaughlin – Be very clear who your clients are and what content you produce. Be patient.
- Anup Sharma – Engage with an objective.
The Session is
one step away
Co - Founder & CEO
Commwiser Consultants LLP
BD Manager South-East Asia
Story Teller &
Asia Law Portal