THE LAWgical

Unlocking
BD potential
through
everthing digital

THE ROLE OF
SOCIAL MEDIA
IN LAW FIRM
BUSINESS
DEVELOPMENT

July 31, 2020
12:30 PM

Key Highlights
of the Session

Agenda: The relevance of social media for law firms

Participancts

  • William McLaughlin
  • Aman Abbas
  • John Grimley
  • Anup Sharma

 

> Social media is an important tool for networking, content promotion, and research & recruitment.

> The need for a planned campaign creation over posting arbitrary content.

> Elements of campaign creation – attraction and retention of key clients, problem-solving content, create a calendar for consistency, and create all forms (long, short and visual form) of content.

> Law firms need to be social on social media and show a human side in their content.

> Importance of having a publishing platform like a specialized legal blog. > Storytelling skills are required to connect with your audience and tell your brand story.

> It takes time and effort to create content that doesn’t dilute the message and gives the people what they’re asking about.

Final Thoughts

  • John Grimley – Become a thought leader
  • Will Mclaughlin – Be very clear who your clients are and what content you produce. Be patient.
  • Anup Sharma – Engage with an objective.

The Session is
one step away

    SPEAKERS

    aman-abbas

    AMAN
    ABBAS

    Co - Founder & CEO
    Commwiser Consultants LLP

    William-McLaughlin

    William McLaughlin

    BD Manager South-East Asia
    ZICO Group

    Anup-Sharma

    Anup Sharma

    Story Teller &
    Communication Specialist

    John-Grimley

    JOHN
    GRIMLEY

    Asia Law Portal

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