As the legal industry evolves, managing reputation in the digital age extends far beyond maintaining an active social media presence or building an SEO-friendly website. Today, a firm’s reputation depends increasingly on how it is represented on Answer Engines such as ChatGPT, which users now rely on to seek information, verify credibility, and make decisions about brands and professionals. In this new landscape, what these large language models (LLMs)choose to present has become a defining element of digital reputation.

The AI Reputation Report for Law Firms & Lawyers (India 2025) marks the first step toward understanding this paradigm shift — exploring how narratives about Indian law firms are shaped and surfaced through AI-driven platforms. The report is both influenced by AI and centered on it, aiming to capture the questions users ask and how AI platforms respond. Through this study, we present an overview of the current scenario, highlighting the most frequent questions posed to AI engines about law firms and lawyers, and analyzing the responses generated. The purpose is to help legal professionals recognize why building a strong, optimized presence on answer engines has become essential.