The Law Firm Digital Footprint Report 2023 – New Zealand Edition

The New Zealand Law Firm Digital Footprint Report is a focused project that aims to provide insights into the digital footprints of 10 leading law firms in New Zealand. The New Zealand market has seen a steady annual increase in the demand for legal services, with a sharp increase during the 2020-2022 period. We chose the 10 firms in our study based on their nomination for the Large Law Firm of the Year 2023 award at the recent NZ Law Awards. Some were omitted as we could not obtain enough concrete evidence to represent them accurately, and others have a global digital presence, rather than a locally focused one. We intend to create an insightful report, not ranking a list of the top 10 firms. The insights in this report are a collation of analyses from website metrics of a firm, along with its LinkedIn performance, as LinkedIn remains the preferred social media platform for law firms.