LAW FIRM MARKET DEVELOPMENT
Brand Strategy and Positioning
Positioning is the decision as to where your Firm should compete, what are the firm’s strategies to address, and how it should compete. We help you identify that and create a sustainable growth strategy for the Firm.
We take cognizance of the fact that the Firm’s current position is based on the decisions made in the past by its management and any radical shift takes an enormous amount of investment and effort. Therefore, we make efforts to understand the current positioning and what realistic decisions are to be made to create a profitable future.
Market Development Planning
Due to the busy schedules of law firms' leadership, market development remains an area that always needs more support. Most of the business development happens due to the existing network of the leadership or through sporadic trips to other jurisdictions or events.
Market Development works effectively when they are tied with the Firm’s strategy and planned meticulously for the whole financial year as a part of long-term planning. We, at Commwiser, would help you do exactly that and make you every cent work for you.
There are a plethora of awards in the industry and as a Firm, you are always flooded with one or the other award participation request. We would identify the right ones for you and help you with submissions. We would choose the right language and presentation style to help your organization shine.
We do provide directional support in the process of crafting submissions for legal rankings like Legal 500, AsiaLaw, Chambers & Partners, IBLJ to name a few.
League Table Rankings
This is a complex process and different tables rank Firms with different criteria, it’s important to understand how you crack it. We have devised a process that helps us present the deals in the right way and keep at it, all the time.
While Indian law Firms are not allowed to advertise in India, those who choose to participate in taking profile space in International publications, we will help them stay out of the clutter and focus on the positioning for maximum return on investment.