PR alliance Mirovia expands into Asia with new member agencies in India and Singapore

: The Global Legal Post
: 24-05-2023

Alliance of legal PR firms looks to key Asian legal markets with its latest arrivals

Global legal PR and communications agency alliance Mirovia has added two new members to its network in New Delhi and Singapore – the first Asian-based practices to join the group.

The agencies are Commwiser, which is based in New Delhi, and TriOn & Co, which is based in Singapore. Commwiser focuses on professional services and law firm marketing, including strategic and reputation counsel, media relations, litigation PR, digital and social media integration and stakeholder mapping and engagement. It was founded in 2017 by Aman Abbas, a former director of client and marketing development at Indian law firm Shardul Amarchand Mangaldas.

Abbas said the move will allow him to support his clients’ growth requirements in different parts of the world while benefiting from Mirovia’s litigation PR and class action specialisms, calling it a “milestone” for his agency.

TriOn & Co, meanwhile, was founded in Singapore in March by former Redhill team Charu Srivastava, Joel Lah and Marion Ang. It offers strategic communications advice for lawyers and other professional services businesses in both domestic and international markets, with a particular focus on reputation management, ESG communications and end-to-end crisis management.

TriOn & Co also assists law firms with their communications needs on business restructurings, leadership changes, diversity, equity and inclusion audits and strategies.

Srivastava, who is chief strategy officer, said: “Singapore is an important legal hub in the region and internationally. There is clear direction and support from the [Singaporean] government to strengthen the country to become the choice litigation and arbitration destination, backed by a strong legal ecosystem.”

She said communications, especially reputation management, were a crucial piece of that development, to which the firm would bring a “deep understanding of the local and regional markets across Southeast Asia”, aligned to its extensive experience in the legal and public sectors.

Mirovia was founded in February 2020 by Byfield Consultancy in the UK, Eliott & Markus in France, Eye Communications in Germany, Valletta Relazioni Pubbliche in Italy and Gerico Associates in Spain and Latin America.

Benelux agency Stark Narrative joined in 2022, focusing on cross-border mandates for international law firms – particularly those in the US – seeking to raise their profile across Europe and Asia, alongside crisis management and litigation PR support internationally as dedicated reputation counsel.

Last year, the alliance launched a dedicated class action desk to provide reputation management PR services to businesses affected by class actions in Europe and internationally.

Gus Sellitto, founder of Byfield Consultancy in London, said: “Having new members in India and Singapore represents a significant milestone in our efforts to expand globally and enables us to assist clients in a broader range of geographies.”

Singapore has become one of the biggest global centres for arbitration and the primary business hub for Southeast Asia. At the same time, India is set to become the third-largest economy in the world within a decade and is beginning to open its legal market to foreign firms, he added.

Both new members, Sellitto said, will enhance Mirovia’s ability to advise clients internationally alongside its existing network.