What we do

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What we do

Indian Law Firm Growth & BD

Expertise gets you considered. Positioning gets you remembered. Relationships get you work.

We help law firm leadership turn expertise into market opportunity.

From expertise to work

  1. Expertisegets you

    Considered.

  2. Positioninggets you

    Remembered.

  3. Relationshipsget you

    Work.

Six services

  • Practice Growth

    Sector and practice strategy, with the BD to deliver it.

  • Partner Positioning

    Individual expertise, made visible.

  • Business Development

    Targets, relationships and routes to market.

  • International Relationships

    Overseas firms and referral networks.

  • Rankings & Directories

    Chambers, Legal 500 and other submissions.

  • Content & Thought Leadership

    Content that brings in business.

Practice Growth

Practice growth starts with understanding where the strongest opportunities lie. We combine market intelligence, competitor analysis, sector research, client mapping and partner priorities to identify where a practice can expand.

For established practices, that may mean new sectors, stronger client relationships or opportunities across complementary areas of work. For emerging practices, it means a clear market position and recognition among the right audiences. Either way, partners know where to focus, which relationships matter and where a genuine opportunity may exist.

Business Development

Business development combines market intelligence, relationship development and targeted engagement. Our work covers target-market identification, client and prospect mapping, stakeholder research, referral networks and engagement planning, including cross-practice, sector and jurisdictional opportunities with existing clients.

The approach is built on relevance rather than volume: where partners should spend their time, who they should engage and what gives them a credible reason for the conversation. The aim is to build relationships before a mandate arises.

Rankings & Directories

Effective submissions do more than compile matters and credentials. They present a clear account of a practice, its market position, the complexity of its work and its client experience.

We cover publication research, category and jurisdiction mapping, eligibility, matter selection, submission writing, referees and coordination with partners, and help firms prioritise the publications that matter to their practices, markets and audiences.

Partner visibility

Turn individual expertise into market visibility.

A partner’s market position should reflect more than a title or practice area. It should establish what they are known for, which markets they work in and why clients and intermediaries should engage with them.

We start by defining each partner’s areas of distinction and the audiences that matter, then shape their profiles, LinkedIn, media, speaking, rankings and thought leadership around them, so the partner is seen the same way across every channel.

Content & thought leadership

Make social media your campaign canvas, not a bulletin board.

Bulletin boardPosts, one at a time.
Campaign canvasOne story, built over time.

The strongest law firm content goes beyond legal updates. It offers a point of view, examines what a development means for business and gives clients a reason to engage.

We build content programmes around your expertise, priority sectors and business development goals: quarterly thought leadership plans, partner-led articles, industry reports, LinkedIn campaigns and commentary on emerging issues. Each theme runs across channels as connected content rather than a one-off publication, from SEO- and GEO-optimised articles to white papers, webinars and videos.

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