The role of social media in law firm business development

The LAWgical · Unlocking BD potential through everything digital

Social media is an important tool for networking, content promotion, research and recruitment. This webinar looks at why law firms need a planned campaign rather than arbitrary posting, and what goes into one.

What we discussed

• The need for planned campaigns over arbitrary posting.
• The elements of a campaign: attracting and retaining key clients, problem-solving content, a calendar for consistency, and content in every form, long, short and visual.
• Why law firms need to be social on social media, and show their human side.
• The importance of a specialised legal blog.
• Storytelling.

Final thoughts

• Become a thought leader.John Grimley
• Be very clear who your clients are and what content you produce. Be patient.William McLaughlin
• Engage with an objective.Anup Sharma

Speakers

• Aman AbbasFounder & CEO, Commwiser
• John GrimleyAsia Law Portal
• William McLaughlinBD Manager, South-East Asia, ZICO Group
• Anup SharmaStoryteller & Communication Specialist