Managing reputation in high-profile commercial disputes

Virtual roundtable · Litigation in India and the role of litigation PR

In any dispute, the threat of litigation is a concern for any business. It adds to the risks, and can cost valuable opportunities. Before the business suffers, it is important to step up communications and defend its reputation. Media interest in such matters is growing, so the business needs to be represented correctly and its reputation protected. In this roundtable, experts who have run global mandates for high-profile commercial clients share their experience.

Questions the panel answered

• What is litigation PR?
• Who can it impact?
• Why does it matter in corporate and commercial disputes?
• Do private practice lawyers and general counsel take reputation management seriously in their litigation strategy?
• What should board members consider before a dispute goes public?
• How does a good litigation PR strategy shape the way the media sees a company in conflict?

Panel

• Aman AbbasFounder & CEO, Commwiser
• Abhijit MukhopadhyayPresident Legal & General Counsel, Hinduja Group
• Narayan MadhavanSenior Editor & Commentator
• Angela BilbowFormer Editor, CDR Magazine
• Gus SellittoCo-founder, Byfield Consultancy